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HomeLifestyleThe Travel Trend Report 2022: The Experts Have Their Say, Part Three

The Travel Trend Report 2022: The Experts Have Their Say, Part Three

How has travel changed in the past 18 months? And how will our post-pandemic psyche affect how we travel in 2022? Following on from part one and two of this series (published with Forbes last week), I talk to industry experts to find out more.

STORY-TELLING TRAVEL

Tapping into our desire for meaningful travel, innovative companies are catering for a hunger for deeper and more captivating experiences.

Arcadia Expeditions was recently set up by renowned documentary maker and investigative journalist David Adams, alongside travel industry professional David Mannix. The new travel company runs explorations to some of the most fascinating destinations on the planet.

As the co-presenter and producer of documentaries including Discovery Channel’s acclaimed Journeys To The Ends Of The Earth, Adams has travelled to some of the world’s most diverse corners in search of stories. The new launch aims to translate the thrill of travel film-making into real experiences, offering travellers the opportunity to deep-dive into the landscape, history and culture of the places they visit. 

“Embracing the trend for experiential travel, we use immersive storytelling to connect travellers to their destinations,” says Adams. “Every trip tells a story, conveyed by a world authority drawn from a team of professors, photojournalists, archaeologists and poets who make up Arcadia’s expert Expedition Leaders. The narrative is then brought to life through privileged access to activities in every destination – from feasting on chicken cooked in stinging nettles in a Georgian village house to camping with Iranian nomads under the starry skies of the Zagros mountains.”

At a time when travel companies must take positive steps to conserve the environment and its people, the company also says it champions travelling with purpose, taking tangible steps to reduce its negative environmental footprint while increasing its positive social and economic impacts. 

Highlights of what’s on offer include a film-making experience in Botswana with master filmmaker and wildlife photographer Greg Nelson – travellers can make their own photo book or film of their experiences in this wildlife-rich wilderness.

While in Turkey, the ‘Rumi and the World of Mystical Sufism’ expedition will take you in the footsteps of one of the world’s best-known poets, Jalal al-Din Rumi. His teachings form the basis of the Mevlevi Order, whose disciples are the Whirling Dervishes: so you’ll witness an authentic ceremony off the tourist trail, share a home-cooked dinner in a Cappadocian cave house and chat with the imam of a 14th-century mosque.

Meanwhile, renowned for pushing the boundaries when it comes to travel experiences, Black Tomato has launched its new ‘Field Trip’ offering for families. The collection of immersive a la carte ‘classes’ around the world, Field Trip is designed to fuel purpose driven passion, through educative experiential programming, including areas supporting positive social impact, such as sustainability, as well as spurring interest in history and the arts.

“We’ve seen a significant surge in demand from our family market in both the UK and US, seeking as a top priority to further their older school-aged children’s personal and academic development,” says Tom Marchant, co-founder of Black Tomato. 

“‘Field Trip’ is aimed at meeting their needs; whether to support subject matters for college and inspire potential future careers, or more simply spark joy from learning and to contextualize core and emerging subjects – but not in a conventional way. Far beyond the blackboard, being able to transport children outside of the classroom and away from their screens, to build their skills and interests in situ, has been incredibly gratifying, especially as a father myself. It feels like a privilege to know that we can help to shape experiences, expand knowledge and develop dreams for the next generation of entrepreneurs, innovators, leaders, policy makers and activists. We believe these trips will not only provide an engaging, experiential platform for education, but also inspire a profound appreciation for travel to be insightful and sustainable.”

As part of the line-up of engaging itineraries, budding environmentalists and chefs can meet Soren Wiuff, one of Denmark’s most forward-thinking farmers, to learn more about his chemical-free philosophy of modern farming. Or future social scientists, anthropologists and activists can travel to Jaffa, Israel to meet with Doris, an inspiring Christian Arab Israeli woman and outspoken female business owner who defies the stereotypes of the Arab woman. Travellers an share coffee with Doris in her home, learning about the social and cultural significance of seemingly ‘everyday rituals’. For women in Ajami, the simple pouring and drinking of coffee is a deeply cultural act; a ceremony in which social codes and subdued sentiments are expressed and negotiated.

MILESTONE MOMENTS

“With the world opening up once more, there has never been so much excitement at the prospect of planning that next adventure,” says Pelorus. The luxury travel company has put together the ultimate list of experiential travel adventures based on major celebratory world events not to miss out on next year. “It’s all about dreaming big for 2022,” it says.

Few travel notions are more enchanting than a Great American road trip, and with next year marking the 150th anniversary of Yellowstone National Park, there’s no better place to go. 

“Discover expansive natural landscapes and spot wildlife unique to the area as guests embark on a great adventure off the beaten track in a fully equipped RV,” says Pelorus. “You’ll pass through majestic surroundings, from jagged mountain peaks to scenic valleys. Marvel in the natural wonders that Yellowstone Park has to offer as you take in the rainbow colours of the iconic Grand Prismic Spring and white-water raft through river canyons. Hike through wild landscapes and step back in time to experience the American Wild West on horseback, learning about the fascinating history and culture of this unique part of the USA. Look out for grizzly bears and American bison as well as a whole host of wildlife native to the area.”

2022 also marks 100 years since the discovery of Tutankhamun by British archaeologist Howard Carter, and Pelorus is offering an Egyptian adventure like no other. Travellers will be taken an Egyptology mission to discover more about this fascinating treasure trove of ancient history. Watch the sun rise while soaring across vast, arid landscapes in a hot air balloon and free fall from a helicopter over the pyramids in an exhilarating twist on an Egyptian experience. Pelorus can also arrange an exclusive private viewing of the brand new Grand Egyptian Museum in Cairo, and cruises along the Nile on the Nour el Nil.

Finally, to commemorate the 100th anniversary of Shackleton’s final journey in the Antarctic, you can retrace the footsteps of the iconic polar explorer. Uncover breath-taking scenery and diverse wildlife on a continent renowned for its scientific research, conservation, and discovery. Bear witness to mountainous ice caps, where Shackleton’s crew took refuge after escaping their sinking ship. Dependant on the weather, guests may be lucky enough to visit the memorial site commemorating Shackleton’s fateful journey and see the indigenous large elephant seals that give the island its name. Discover the extremes of Antarctica, climbing, abseiling, and hiking through this surreal natural landscape, all from the comfort of a yacht, such as the 1939 classic sailing yacht EROS, which has been transformed for modern-day adventure.

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