HomeLifestyleHow Rapper Iggy Azalea Is Making Money On OnlyFans

How Rapper Iggy Azalea Is Making Money On OnlyFans

Iggy Azalea is the latest celebrity to join OnlyFans. Once dominated by sex workers seeking to boost their brands and monetize their relationships to their fans, the subscription-based content service has seen a rise in mainstream stars joining its ranks, including Bella Thorne, Denise Richards, and DJ Khaled. Amber Rose, another celebrity on OnlyFans and a former stripper, has described the platform as “a digital strip club.” So it only makes sense that Azalea, an Australian rapper who has proclaimed that she is, in fact, the strip club, would sign up, too.

But Azalea’s OnlyFans isn’t just any old OnlyFans. It is a year-long, collaborative multimedia project entitled Hotter Than Hell that will feature music, photography, video, art, and, according to a press release, content from “her upcoming fourth studio album.” For $25 a month, subscribers will get a front-row seat to the project as it drops, before the rest of the world sees it. The concept was inspired by Pamela Anderson, 90s supermodels, and Madonna’s controversial book Sex and culminates with a coffee table book to be released in December 2023.

Curious to check out Azalea’s project, I signed up for OnlyFans and paid $25 to subscribe to her content stream. At the top of her feed, a small green circle appeared next to her avatar (which was an image of Azalea licking a cherry); next to her OnlyFans handle, it read: “Available now.” Was Azalea actually live on the site? Was I more proximate to her than I had been before handing over my money? It seemed possible.

The first post was the aforementioned cherry-licking photo and the words: “The sweetest angel”; below that, it noted how many likes the post had and the dollar amount of tips it had garnered from her fans. (Tips are another way OnlyFans creators can generate revenue.) At the time of this writing, that post had 2,501 likes and $233.20 in tips. There were more images to come: Azalea in green lingerie, Azalea getting her makeup done, Azalea posing seemingly nude next to a swimming pool while eating a cherry with her nipple discreetly hidden from view. One post featured a nine-second audio clip of Azalea — “Hey, babe,” she purred to me? us? her anonymous fans? — offering an enticement to be “a part of my VIP for a year by tipping $250 and receive a one-year link subscription and a free photo that’s just for my VIPS.” That post had 685 likes and a staggering $15,690 in tips. (OnlyFans takes a 20% cut of its creators’ revenues.) Maybe I should be on OnlyFans, I mused.

So it went over the days that followed. There were more images. There were more audio clips. There was a video clip of a scantily-clad Azalea that had been filmed through a window as if the viewer (me) was spying on her; the text with it read: “Working my angles [butterfly emoji, fire emoji].” When I didn’t check Azalea’s content stream, I got emails from OnlyFans telling me that I had unread messages from her, as if I had left her on read. When I logged back into OnlyFans, I discovered those messages contained locked content, another way the site’s creators can make money. With the Pay Per View feature, members must pay more to access locked content. One was $40. Another was $28. Yet another was $35. Each message had a come-hither note, but the visual content was behind an image of a padlock.

I thought about unlocking the rest of Azalea’s content, but I didn’t. By that point I had read that she had “sold her master recording and publishing catalog to Domain Capital for an eight-figure sum” late last year. She didn’t need the money, I figured.

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