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Walkers reveal a LOW SALT range of crisps

Walkers unveils range with 45% LESS salt than regular crisps that WON’T fall foul of government rules banning TV junk food ads before 9pm and scrapping online promotions

  • Walkers has launched a new lower-salt range featuring their classic flavours  
  • Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar contain 45 per cent less salt than the traditional varieties
  • The range is the brand’s first to be ‘non-HFSS’ (high in fat, sugar and salt), meaning it will not be subject to planned restrictions on HFSS products

Walkers has unveiled a range of crisps with less salt amid government plans to introduce restrictions on junk food advertising. 

Walkers new flavours – Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar – contain 45 per cent less salt than the traditional varieties.  

The range is the brand’s first to be ‘non-HFSS’ (high in fat, sugar and salt), meaning it will not be subject to restrictions on HFSS products. 

Last year the government announced that fast food and confectionery giants in Britain will be subject to heavier online restrictions and a 9pm TV watershed on HFSS products from 2023. 

Walkers has unveiled a range of crisps with less salt amid government plans to introduce restrictions on junk food advertising 

Walkers’ rival KP Snacks will soon follow suit, with Tyrrells, Popchips and Hula Hoops Puft set get non-HFSS reformulation, according to The Grocer.   

A 25g packet of Walkers Ready Salted contains 0.34g of salt. The NHS advises adults consume no more than 6g per day. Cheese & Onion contains 0.29g while Salt & Vinegar contains 0.4g.

In contrast the new range of flavours contain between 0.16g-0.17g per 25g bag.

The new low salt options are available across UK supermarkets from today. 

Just a little! On sale from today is a dash of salt and vinegar

Also up for grabs in lightly salted

Walkers new flavours – Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar – contain 45 per cent less salt than the traditional varieties 

Walkers explained the low-salt range has been inspired by research that found 79 per cent of people want to eat less salt because it’s important to them for their health. 

The brand claims the new range performed strongly in consumer taste testing.

Rachael Smith, Senior Marketing Manager at Walkers, said: ‘With lower salt alternatives now reaching over 70 per cent of UK households, we know consumers are always looking for great-tasting options.

‘We firmly believe that this choice should never come at the expense of delicious flavour and with our new range, we’re on a mission to prove that less salt is unexpectedly tasty. 

‘Our latest launch answers the demands of shoppers, whilst helping retailers to capitalise on a growing consumer trend.’ 

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