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Fortnum & Mason triumphs in Good Housekeeping’s annual Easter taste test winning best egg

High-end department store Fortum & Mason beat supermarket rivals to scoop first place in the category of best Easter egg at the annaul Good Housekeeping Taste test.

Good Housekeeping Institute tested 195 products from a selection of brands and grocers as part of their annual tradition which aims to unveil the best Easter eggs, hot cross buns and meat, seafood and vegetarian centrepieces ahead of Easter Sunday.

Tesco impressed test participants with their Finest Four Extra Fruity Hot Cross Buns for just £1.50 in the traditional category, however Co-op Free From Hot Cross Buns was voted as the best for those looking for a Gluten-Free options.

Sainsbury’s Cookies & Cream Egg was the only supermarket Easter egg to achieve a high score when put up against master chocolatiers, winning the best for kids category.    

The Good Housekeeping Institute has crowned Fortnum & Mason Piedmont Hazelnut & Blonde Chocolate Easter Egg (pictured) as this year’s overall best Easter egg 

What’s the best egg to try this Easter? 

BEST OVERALL EASTER EGG:  Fortnum & Mason Piedmont Hazelnut & Blonde Chocolate Easter Egg, £35 for 150g  

Score: 96/100 

BEST MILK CHOCOLATE EASTER EGG : Melt Acorn Easter Egg, £34.99 for 350g 

Score 83/100

RUNNER UP: KitKat Chunky Salted Caramel Popcorn Incredible Egg, £12.00 for 516g 

Score 82/100

BEST DARK CHOCOLATE EASTER EGG: Hotel Chocolat Extra Thick Dark Chocolate Easter Egg, £30 for 375g

Score 81/100

Hotel Chocolat Extra Thick Dark Chocolate Easter Egg, £30 for 375g

Hotel Chocolat Extra Thick White Chocolate Easter Egg, £30 for 405g

Hotel Chocolat Extra Thick Dark Chocolate Easter Egg (pictured left) was chosen as best dark chocolate Easter egg, while the brand’s Extra Thick White Chocolate Easter Egg (pictured right) was selected as the best white chocolate Easter egg 

RUNNER UP: Divine Dark Raspberry Egg, £5 for 90g,

Score: 80/100

BEST WHITE CHOCOLATE EASTER EGG: Hotel Chocolat Extra Thick White Chocolate Easter Egg, £30 for 405g Score: 80/100

RUNNER UP: Co-op Hot Cross Bun Egg, £6 for 165g 

Score: 78/100

BEST BLONDE CHOCOLATE EASTER EGG: Fortnum & Mason Piedmont Hazelnut & Blonde Chocolate Easter Egg, £35 for 150g

Score: 96/100

RUNNER UP: Waitrose No.1 Hidden Truffles Blonde Egg, £10 for 215g 

Score: 73/100

By Sainsbury's Cookies & Cream Egg, £4 for 210g

Kinder Surprise (Frozen or Marvel novelty toy), £4 for 100g

By Sainsbury’s Cookies & Cream Egg (pictured left) and Kinder Surprise (pictured right) were both among the best picks for children 

BEST EASTER EGG FOR KIDS: By Sainsbury’s Cookies & Cream Egg, £4 for 210g

Score 79/100

BEST NOVELTY CHOCOLATE EASTER EGG: Kinder Surprise (Frozen or Marvel novelty toy), £4 for 100g

 Score: 77/100

BEST VEGAN CHOCOLATE EASTER EGG: Melt Dark Chocolate & Sea Salt Egg, £24.99 for 300g

Score: 89/100

RUNNER UP: H!P Salted Caramel Oat Milk Chocolate Easter Egg, £7.95 for 150g 

Score: 85/100

 

This year saw the return of individual category testing. Each product was initially shortlisted by a group of experts then the highest rated items were sent to a consumer panel for further testing.  

Once the results were in from the blind taste tests, Good Housekeeping assessed which were the top-scorers for a whole host of purchasing decisions, taking into account everything from sustainable living preferences to budget and dietary requirements. 

Fortnum and Mason delivered the most impressive Easter egg with their Piedmont Hazelnut & Blonde Chocolate scoring 96/100 and priced at £35 for 190g. 

Tasters loved ‘the layer of toasted Piedmont hazelnuts, which added both crunch and a nuttier note to cut through the sweeter, caramelised chocolate.’

The judges selected Melt Acorn Easter Egg as the best milk chocolate, with the £34.99 for 350g treat scoring 83/100. KitKat chunk Salted Caramel Popcorn Incredible Egg, priced at £12 for 516g, was a close runner-up scoring 82/100.   

Hotel Chocolat took the top spot across both the white and dark chocolate categories with the Extra Thick Dark Chocolate Easter Egg, £30 for 375g, and Extra Thick White Chocolate Easter Egg, £30 for 405g, scoring 81/100 and 80/100 respectively. 

The testers also gushed about Melt’s Dark Chocolate & Sea Salt Egg for those following a vegan diet, scoring the £24.99 for 300g treat 89/100.

Commenting on how the egg managed to beat H!P’s Salted Caramel Oat M!lk Chocolate Easter Egg, which scored 85/100, Good Housekeeping revealed their panel particularly liked Melt’s ‘well-balanced bittersweet taste’ and ‘pretty chocolate drip design’.

The panelist chose Sainsbury’s Cookies & Cream Egg, £4 for 210g, as best for kids scoring 79/100.

Closely followed by Kinder Surprise (Frozen or Marvel novelty toys, £4 for 100g), which scored 77/100.

Good Housekeeping crowned Tesco Finest 4 Extra Fruity Hot Cross Buns (pictured) as the best traditional hot cross bun

Good Housekeeping crowned Tesco Finest 4 Extra Fruity Hot Cross Buns (pictured) as the best traditional hot cross bun 

What’s the best hot cross bun to try this Easter? 

BEST TRADITIONAL HOT CROSS BUN: Tesco Finest 4 Extra Fruity Hot Cross Buns, £1.50 for 4

Score: 87/100

RUNNER UP TRADITIONAL HOT CROSS BUN: Lidl Luxury Hot Cross Buns, £1.19 for 4

Score: 85/100

BEST FLAVOURED HOT CROSS BUN: Waitrose & Partners White Chocolate & Lemon Hot Cross Buns, £1.65 for 4

Score: 82/100

Co-op Free From Hot Cross Buns (pictured) were chosen as best gluten-free

Co-op Free From Hot Cross Buns (pictured) were chosen as best gluten-free

RUNNER UP FLAVOURED HOT CROSS BUN: Tesco Finest Blueberry Hot Cross Buns, £2 for 4

Score: 78/100

BEST GLUTEN FREE HOT CROSS BUN: Co-op Free From Hot Cross Buns, £1.05 for 4

Score: 76/100

RUNNER UP GLUTEN FREE HOT CROSS BUN: M&S Made Without Wheat Gluten Free Hot Cross Buns, £2 for 4

Score 75/100

In the hot cross buns category, Tesco scored a whopping 87/100 with their Finest 4 Extra Fruity Hot Cross Buns priced at just £1.50 for four.

The Good Housekeeping panel loved ‘the even, glossy glaze and well-piped cross’ and ‘citrusy kick of the orange-soaked sultanas’. 

Lidl did particularly well, too. Their Luxury Hot Cross Buns, priced at £1.19 for four, were highly commended for their ‘warming hit of cinnamon and ginger,’ scoring 85/100. 

Waitrose & Partners White Chocolate & Lemon Hot Cross Buns, £1.65 for four, were awarded top spot in the flavoured category, getting the balance of comfort and innovation just right and scoring 82/100.

For those who are gluten sensitive or intolerant, Co-op Free from Hot Cross Buns. £1.05 for four, came first. 

Good Housekeeping tested everything from lamb to nut roasts and salmon when it came to sourcing the ultimate centrepiece for Easter lunch. 

M&S came out on top in the meat category with their Easter Lamb En-Croute, priced at £15 for 550g, which scored 86/100. The panel loved its ‘golden, latticed pastry’ and ‘tender lamb filling’, which would pair beautifully with a full-bodied red like Rioja or Syrah.

Good Housekeeping crowned M&S Easter Lamb En-Croute (pictured) as their best meat centrepiece

Good Housekeeping crowned M&S Easter Lamb En-Croute (pictured) as their best meat centrepiece 

What are this Easter’s best centerpieces?

BEST MEAT CENTREPIECE: M&S Easter Lamb En-Croute, £15 for 550g

Score: 86/100

RUNNER UP MEAT CENTREPIECE: Farmison & Co Yorkshire Cockerel, £69 for 3.5kg

Score: 85/100

BEST SEAFOOD CENTREPIECE: Lidl Deluxe Whole Salmon Side with Lemon and Dill, £9.99 for 600g

Score: 82/100

RUNNER UP SEAFOOD CENTREPIECE: M&S Scottish Salmon Joint Stuffed w/ Cheddar & Caramelised Leek stuffing, £14 for 619g (4 pack)

BEST VEGETARIAN CENTREPIECE: COOK Mushroom Portobello Wellington, £11 for 360g

Score: 85/100

BEST VEGAN EASTER CENTREPIECE: M&S Vegan Chicken Roast, £9 for 600g

Score: 76/100

However, Lidl took first place in the fish category with their Deluxe Whole Salmon Side with Lemon and Dill, £9.99 for 600g, which scored 82/100 and was praised for its ‘bright, citrussy flavour, making it a versatile dish to serve alongside buttered new potatoes and a simple salad’. 

COOK Mushroom Portobello Wellington, priced at £11 for 360g, got top marks of 85/100 in the vegetarian category, closely followed by M&S Vegan Chicken Roast, £9 for 600g, scoring 76/100.

Angela Trofymova, who is Head of Food & Drinks Testing at Good Housekeeping Institute commented on the testing process, saying: ‘Our mission has always been to make consumers’ lives easier by offering expert food and drink recommendations throughout the year – Easter is no different. 

‘Our testing is incredibly thorough, considering taste and innovation, alongside other important factors like quality ingredients, dietary requirements, and value for money. Our testers have eaten their way through over a hundred Easter eggs priced from 80p to £139. 

‘This year we tasted a range of ‘on-trend’ sweet and even savoury hot cross buns. Our winning meat, fish and vegan Easter holiday centrepieces offer time saving solutions and worth the extra spend.’

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