HomeBusinessMoneyWPP snaps up majority stake in London-based design agency Made Thought

WPP snaps up majority stake in London-based design agency Made Thought

WPP snaps up majority stake in London-based branding and design agency Made Thought










WPP has snapped up a majority stake in London-based branding and design agency Made Thought. 

Made Thought’s client list includes several well-known brands such as social media site Pinterest, fashion brands Max & Co and Paul Smith, consumer goods group Unilever and Louis Vuitton and Christian Dior-owner LVHM. 

Made Thought’s clients include Pinterest, fashion brands Max & Co(pictured) and Paul Smith, consumer goods group Unilever and Louis Vuitton and Christian Dior-owner LVHM

The agency, which was founded in 2000 by Ben Parker and Paul Austin, employs 55 people across its offices in London and New York. 

Advertising giant WPP said Made Thought will be integrated into its AKQA business and combined with two other agencies, Universal Design Studio and Map Project Office, that it bought in 2018. 

The new entity, dubbed ‘The New Standard’, will aim to provide clients with ‘transformational design and creative thinking’, said WPP 

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