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The Apprentice: Cruise ship logo is compared to a TURD – while Harry ends up first to be fired

The Apprentice returned with a splash on Thursday after the series was rested for two years due to the Covid pandemic. 

The first episode of series 16 kicked off with a challenge on a cruise ship, with the candidates split into teams and tasked with designing an advertising campaign for a destination cruise.

Yet ultimately it was the boys team were unable to stay afloat, with their cruise logo compared to a turd, while Harry Mahmood ended up becoming the first candidate to be fired. 

The Apprentice UK: The men went overboard during their first task as their cruise ship logo was compared to a TURD – while Harry Mahmood was first to be fired in the explosive opening show

Before getting down to business, Lord Sugar introduced his new aide, series one winner Tim Campbell, who is replacing Claude Littner for a series after he was injured in an E-Bike accident. 

Addressing the candidates, Lord Sugar began: ‘I must say, we are glad to be back in the boardroom again. But don’t for one minute think I’ve gone soft. 

‘Due to the pandemic, the world of business is tougher than ever before and the same goes for this process. In this boardroom you don’t get furloughed, you get fired.’

Hilarious: Their logo also didn't go down well, with one person remarking it looked like 'projectile vomit', while another noted it resembled a 'turd'

Hilarious: Their logo also didn’t go down well, with one person remarking it looked like ‘projectile vomit’, while another noted it resembled a ‘turd’

After some gentle teasing with the new candidates, Lord Sugar revealed their first task would be to create a brand, TV advert and social media tease for a new cruise company. 

Digital Marketing Agency owner Akshay Thakrar put himself forward as Project Manager for the men’s team. 

For the ladies, online pyjama store owner Kathryn Louise Burn was quick to offer herself up for the role, but immediately ruffled feathers by refusing to take her colleagues’ ideas on board. 

Comeback: The Apprentice returned with a splash on Thursday after the series was rested for two years due to the Covid pandemic

Comeback: The Apprentice returned with a splash on Thursday after the series was rested for two years due to the Covid pandemic

Exciting: The first episode of series 16 kicked off with a challenge on a cruise ship, with the candidates split into teams and tasked with designing an advertising campaign for a destination cruise

Exciting: The first episode of series 16 kicked off with a challenge on a cruise ship, with the candidates split into teams and tasked with designing an advertising campaign for a destination cruise

New face: Before getting down to business, Lord Sugar introduced his new aide, series one winner Tim Campbell, who is replacing Claude Littner for a series after he was injured in an E-Bike accident

New face: Before getting down to business, Lord Sugar introduced his new aide, series one winner Tim Campbell, who is replacing Claude Littner for a series after he was injured in an E-Bike accident

Joker: Addressing the candidates, Lord Sugar began: 'I must say, we are glad to be back in the boardroom again. But don't for one minute think I've gone soft'

Joker: Addressing the candidates, Lord Sugar began: ‘I must say, we are glad to be back in the boardroom again. But don’t for one minute think I’ve gone soft’

Tensions continued during the task with Amy Anzel and Harpeet Kaur struggling to settle on an idea for branding. 

Things weren’t any better on the men’s team with Harry and Akeem Bundu Kamara unable to settle on a logo, which ultimately ended up resembling a rotten banana. 

Even aide Karren Brady was at a loss, unable to understand why they hadn’t thought to include their brand name.  

Unimpressed: For the ladies, online pyjama store owner Kathryn Louise Burn (centre left) was quick to offer herself up for the role, but immediately ruffled feathers by refusing to take her colleagues' ideas on board

Unimpressed: For the ladies, online pyjama store owner Kathryn Louise Burn (centre left) was quick to offer herself up for the role, but immediately ruffled feathers by refusing to take her colleagues’ ideas on board

Terrible: The girls suffered a similar fate, as while their logo wasn't compared to any bodily fluids, several people were unable to understand their name, Bouji Cruises

Terrible: The girls suffered a similar fate, as while their logo wasn’t compared to any bodily fluids, several people were unable to understand their name, Bouji Cruises

Oh dear: Even aide Karren Brady was at a loss, unable to understand why they hadn't thought to include their brand name

Oh dear: Even aide Karren Brady was at a loss, unable to understand why they hadn’t thought to include their brand name

The candidates then turned their attention to shooting an advert, with Amy taking the reigns as director, although she struggled to get her ideas across with her talkative team.  

Akshay took over directing duties on the other team and took a different approach in refusing to listen to his teammates. 

After a rocky start to day one, the 16 candidates are treated to the big reveal of their marketing material at 7AM the next morning. 

Boss: Akshay (centre right) took over directing duties on the other team and took a different approach in refusing to listen to his teammates

Boss: Akshay (centre right) took over directing duties on the other team and took a different approach in refusing to listen to his teammates

Struggling: As it emerges that neither the men or female team are pleased upon the big reveal, scenes turn tense as they move onto editing their adverts

Struggling: As it emerges that neither the men or female team are pleased upon the big reveal, scenes turn tense as they move onto editing their adverts

As it emerges that neither the men or female team are pleased upon the big reveal, scenes turn tense as they move onto editing their adverts. 

Karren wasn’t impressed with the men’s efforts on their brand Seaquility, noting the men’s advert looked like one for an old people’s home rather than a luxury ship. 

Their logo also didn’t go down well, with one person remarking it looked like ‘projectile vomit’, while another noted it resembled a ‘turd’.

Oh no: After a rocky start to day one, the 16 candidates are treated to the big reveal of their marketing material at 7AM the next morning

Oh no: After a rocky start to day one, the 16 candidates are treated to the big reveal of their marketing material at 7AM the next morning

Arguing: Tensions continued during the task with Amy Anzel (centre right) and Harpeet Kaur struggling to settle on an idea for branding

Arguing: Tensions continued during the task with Amy Anzel (centre right) and Harpeet Kaur struggling to settle on an idea for branding

The girls suffered a similar fate, as while their logo wasn’t compared to any bodily fluids, several people were unable to understand their name, Boujiee Cruises. 

Back in the boardroom, Lord Sugar was left unimpressed with both teams. 

For the ladies, he took issue with their confusing brand name, female-heavy TV advert and the uninspiring social advert. 

Moving onto the boys, Lord Sugar was left flabbergasted by the fecal-resembling logo as it flashed up on the screen. 

THE APPRENTICE 2022 WINNER ODDS

 Francesca Kennedy-Wallbank 3/1

Akshay Thakrar 4/1

Kathryn Louise Burn 6/1

Harpreet Kaur 9/1

Alex Short 10/1

Amy Anzel 12/1

Nick Showering 12/1

Akeem Bundu Kamara 14/1

Navid Sole 20/1

Conor Gilsenan 20/1

Stephanie Affleck 20/1

Sophie Wilding 20/1

Harry Mahmood, 20/1

Aaron Willis 20/1

Brittany Carter 25/1

Shama Ami 25/1

Lord Sugar then revealed he had relied on the industry experts to pick the winning team this time, announcing that the ladies team had won because their overall campaign had more synergy throughout. 

As the men headed to the famous Bridge Cafe to discuss where they went wrong, the group were unable to settle on who exactly was to blame for the failure of the task. 

Once inside the boardroom, the men are left squabbling among themselves, with Lord Sugar remarking that it was like the band playing for the final time on the Titanic. 

Team leader Akshay then decided to bring back Akeem and Harry for a more intense grilling with Lord Sugar, much to Harry’s chagrin. 

Turning to Karren for some advice on the final three, she informed Lord Sugar that Akshay believes himself to be better than he really is, while Akeem focused on hitting deadlines rather than putting out quality content. 

Tim then reasoned that while Harry may have been right in opposing the logo, all the team had complained that he was a negative force on the group. 

Ultimately, Lord Sugar sided with Tim and the opinions of the rest of the team, and ended up firing ‘disruptive’ Harry after a tense final showdown in the boardroom.  

After being thrown in the deep end during the first task, the remaining candidates will face a host of equally daunting challenges ahead as relationships are tested and competitive drive is flared.

The tasks include being launched into the world of children’s oral care, an adventurous brief to boost Welsh tourism with zip lines and steam trains – and the development of an original video game concept will also take things up another level. 

The budding entrepreneurs will also find themselves in the spotlight as they sell live on TV, negotiate fishy waters in Cornwall and navigate a racing inspired corporate away day at Silverstone.

There will be no easing gently back into boardroom life this series as Lord Sugar has made no secret that the stakes are higher than ever.

Each task will end with the candidates being summoned in to fight their corner in the boardroom, with one final opportunity to escape the firing line.  

The Apprentice airs on Thursday at 9pm on BBC One, followed by You’re Fired on BBC Two. Watch live and on-demand on BBC iPlayer. 

THE APPRENTICE 2022: MEET THE MEN

The Apprentice: Cruise ship logo is compared to a TURD - while Harry ends up first to be fired

AARON WILLIS, 38

Occupation: Flight Operations Instructor 

Lives in: Chorley, Lancashire  

Key information: Having served in the RAF for 12 years as Flight Operations Instructor, Aaron has set out to start his own security business.  

He says: ‘My strongest point is that I can sell to anybody and I think that’s the reason why my business will be a success, because people will buy from me.’ 

The Apprentice: Cruise ship logo is compared to a TURD - while Harry ends up first to be fired

AKSHAY THAKRAR, 28

Occupation: Owner, Digital Marketing Agency

Lives in: London 

Key information: Referring to himself as a man who believes sleeping is a ‘waste of time’ he also claims his first word as a newborn was ‘profit’.

 He says: ‘My friends call me AK 47 because I’m a killer salesperson.’ 

The Apprentice: Cruise ship logo is compared to a TURD - while Harry ends up first to be fired

CONOR GILSENAN, 28

Occupation: Sales Executive and former Professional Rugby Player

Lives in: London 

Key information: Hard working and ‘hyper motivated by money’, ex rugby player Conor describes himself as a ‘corporate panther’ with a record for getting deals done and who will win this series. 

He says: ‘I’m going to be the corporate panther in the boardroom, I’m going to get it done, and I’m going to be Lord Sugar’s perfect business partner.’

The Apprentice: Cruise ship logo is compared to a TURD - while Harry ends up first to be fired

NAVID SOLE, 27 

Occupation: Pharmacist

Lives in: London 

Key information: Qualified pharmacist and Nicki Minaj superfan Navid aspires to create a successful pharmacy business with the help and expertise of Lord Sugar. 

He says: ‘Nothing intimidates me because I just feel like I’m a strong character, strong person, strong mindset.’ 

 

The Apprentice: Cruise ship logo is compared to a TURD - while Harry ends up first to be fired

AKEEM BUNDU KAMARA, 29

Occupation: Strategy Manager for a Financial Firm 

Lives in: London  

Key information: Akeem considers himself a people’s person who loves being around others, however as a ‘numbers guy’, his analytical ability often causes him to think carefully about his every move, as he claims he will come in with a ‘calculated point of view.’  

He says: ‘My growing up has made me who I am, I’m able to converse with everyone, but also able to show that financial, business side to myself.’ 

The Apprentice: Cruise ship logo is compared to a TURD - while Harry ends up first to be fired

ALEX SHORT, 27

Occupation: Owner, Commercial Cleaning Company

Lives in: Hertford 

Key information: With big goals for his commercial cleaning business, Alex is driven, focused and is ‘not going to stop’ until he gets where he wants to go.  

He says: ‘I would compare myself to a Ferrari, shiny on the outside but under the bonnet, there is a lot of fire and I’m coming for you.’

The Apprentice: Cruise ship logo is compared to a TURD - while Harry ends up first to be fired

HARRY MAHMOOD, 35

Occupation: Regional Operations Manager

Lives in: West Midlands 

Key information: Inspired by the kindness of his grandparents, Harry wants to help and support people.  

He says: ‘Everything I’ve looked into achieving, I’ve achieved I’ve literally done everything I’ve put my mind to.’ 

The Apprentice: Cruise ship logo is compared to a TURD - while Harry ends up first to be fired

NICK SHOWERING, 31 

 Occupation: Finance Manager

Lives in: London 

Key information: After ‘working in the shadow of his family’s business’, qualified accountant Nick hopes to make a name for himself in the drinks industry with his line of flavoured water. 

He says: ‘In business I’m a bit of a force to be reckoned with I know what I’m talking about, I know how things work, and I’m extremely experienced So, I’m a bit of an animal in the boardroom’ 

 

 

THE APPRENTICE 2022: MEET THE WOMEN

AMY ANZEL, 48

 AMY ANZEL, 48

Occupation: Owner, beauty brand

Lives: London

Key information: Starting her beauty business a little later in life, Amy has now found what she really loves doing after previously working in sales, showbiz and jingles. 

She says: ‘I can be nice when I need to be, but when I unfortunately have to be a b***h, I will…’ 

BRITTANY CARTER, 25

 BRITTANY CARTER, 25

Occupation: Hotel front of house manager

Lives: Bristol

Key information: Brittany is looking to break away from her hotel role and launch the first alcoholic protein drink, with Lord Sugar’s help. 

She says: ‘My motto for life is ‘always look on the bright side’ 

FRANCESCA KENNEDY-WALLBANK, 26

 FRANCESCA KENNEDY-WALLBANK, 26

Occupation: Owner, sustainability company

Lives: Surrey

Key information: The eco-conscious, mathematics graduate is looking for investment in her next venture, providing a product carbon footprint service for businesses with a simple equation of her own creation.

She says: ‘There’s two types of people in the world- people that say they are going to do things and people that actually do them and I’m a doer’  

HARPEET KAUR, 30

 HARPEET KAUR, 30

Occupation: Owner, dessert parlour 

Lives: West Yorkshire

Key information: Describing herself as a born leader, fearless and funny, Harpreet plans to ‘level up’ her successful, six-figure coffee and cakes business to become a leading brand in the UK.  

She says: ‘I’m definitely not in business to make friends. I’m here to make money, and I’m sure Lord Sugar isn’t looking for a new mate.

KATHRYN LOUISE BURN, 29

 KATHRYN LOUISE BURN, 29

Occupation: Owner, online pyjama store

Lives: Swindon

Key information: Kathryn has worked a wide range of jobs from mortgage advisor to events manager. Describing herself as ambitious, kind, and often ‘savage’, she says she’s there to win, not to make friends.

She says: ‘My dreams in my head are absolutely huge and I believe I can achieve them.’  

SOPHIE WILDING, 32

 SOPHIE WILDING, 32

Occupation: Owner, boutique cocktail bar

Lives: Cheltenham

Key information: Describing herself as ‘magical and enchanting’ Sophie even has a witch school qualification. She previously worked in sales and has huge renovation plans for her bar.

She says: ‘Failure is not an option. Winning is part of my DNA.’  

 

STEPHANIE AFFLECK, 28

 STEPHANIE AFFLECK, 28

Occupation: Owner, online children’s store

Lives: Kent

Key information: With her East-London roots, the blonde is hoping to bond with Lord Sugar and match his no nonsense attitude towards business. She’s looking for funding to develop her designer store and be part of the growing pre-loved fashion industry.

She says: ‘I’ve got grit, determination and I’m determined to be successful.’  

 

SHAMA AMIN, 41

 SHAMA AMIN, 41

Occupation: Owner, children’s day nursery

Lives: Bradford 

Key information: Shama already has a busy work life running her children’s day nursery as well as juggling life with five children at home. She is ready to prove she has the ‘skillset that is required to be one of the best, successful businesswomen in the early years sector.’ 

She says: ‘Being a lady of colour, wearing a headscarf as well and the challenges that we face on a daily basis, I just want to be a living example for the Asian women out there.’ 

 

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