HomeArts & EntertainmentTV & ShowbizLogan Paul's Prime energy drink contains almost DOUBLE the legal caffeine limit...

Logan Paul’s Prime energy drink contains almost DOUBLE the legal caffeine limit in Australia

Logan Paul’s popular Prime energy drink contains almost DOUBLE the legal caffeine limit – but can be sold in Australia thanks to a loophole

Logan Paul‘s Prime energy drink contains almost twice the amount of caffeine allowed in beverages sold in Australia.

The 27-year-old American YouTube star’s energy drink has 56mg of caffeine per 100mls, while the maximum amount permitted in drinks sold across the country is 32mgs.

However it can still be sold by Aussie retailers due to a technicality. The drink has been classed as a ‘dietary supplement’ and thus not bound by standard caffeine limits. 

All energy drinks sold in Australia must comply with the Australia New Zealand Food Standards Code which is regulated by the federal government.

Energy drinks in Australia contain the herbal supplement guarana – a strong source of caffeine – and guarana is classified as a ‘food’ rather than a ‘drink’ under Australian Food regulations. 

Logan Paul’s (right) Prime energy drink contains almost twice the amount of caffeine allowed in drinks sold in Australia but can still be sold Down Under due to a loophole. Paul is pictured with his business partner KSI

The 27-year-old American influencer's energy drink has 56mg of caffeine per 100mls while the maximum amount permitted in drinks sold across the country is 32mgs

The 27-year-old American influencer’s energy drink has 56mg of caffeine per 100mls while the maximum amount permitted in drinks sold across the country is 32mgs 

This loophole allows some energy drinks to be classified as a ‘dietary supplement’ rather than a beverage, due to containing a unique ‘food’ ingredient. 

The Food Standards website says that: ‘The caffeine content of [energy drinks] is from guarana which is legally a food in the Australian regulations and so escapes the restrictions placed on addition of caffeine.’ 

The energy drink – which comes in a variety of flavours – has quickly flown off shelves around the country and signed bottles have sold online for thousands of dollars. 

Paul and his business partner KSI have been marketing it at young people with hip advertising and a social media campaign, which sees the athletes step into the boxing ring in Prime drink costumes. 

Professor Ben Desbrow – a Griffith University dietitian – said the energy drink posed risks for young people who drank it regularly.

‘One of these drinks on a rare occasion by itself is fine. But that’s not typically the way they are consumed and certainly not the way they’re consumed by young people,’ he told The Sydney Morning Herald. 

Paul and his business partner KSI have been marketing it at young people with hip advertising and a social media campaign which sees the athletes step into the boxing ring in Prime drink costumes

Paul and his business partner KSI have been marketing it at young people with hip advertising and a social media campaign which sees the athletes step into the boxing ring in Prime drink costumes

Paul recently visited Australia with his YouTuber partner KSI to promote the drink.

Putting on a fake Aussie accent, Logan told his 24.8 million Instagram followers: ‘Listen here, you little dungaroos. We are coming to Australia, me and KSI, to launch Prime in Australia and we are going [to do] a meet-up in Perth. 

‘If you live in Perth, we want to see you there. The first 2,000 people get a bottle!

‘We are also coming to Sydney on February 13. You haven’t tried Prime yet in Australia, and when you do it will blow your socks off!’

The energy drink created by the influencers-turned-boxers has become incredibly popular among pre-teens and teenagers across the globe.

It is such a popular beverage that many are finding it hard to get their hands on, and in the UK a bottle can go for as much as £20 ($AU 35.45) online. 

Logan Paul recently visited Australia with his YouTuber partner KSI to promote the drink

Logan Paul recently visited Australia with his YouTuber partner KSI to promote the drink

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